About Music Distribution And Promotion in 2021

About Music Distribution And Promotion in 2021

Music distribution is the process of getting your finished record to the fans. It is also a crucial
part of your music promotion.

Brick and mortar music distributors used to be the only way for record labels and independent
artists to get their records in the hands of listeners. In 2015, digital music sales surpassed
physical ones for the first time.

As an artist, digital distribution is very important to reach out to your fans. It helps you get paid
for your work.

How Digital Music Distribution Works: Then and Now
Records were distributed through a network of intermediaries, who took a portion of the
revenue. This system is still in place today.

Physical distributors were/are typically focused on top-selling records and are not interested in
smaller bands. This is why digital distribution is the smart way to get your music out there.

What Is Music Distribution?
Music distribution is how artists distribute their music. Previously, record labels would typically
enter into an agreement with a distributor to sell their music. Through digital distribution, artists
can now distribute their music without intermediaries.

How Digital Music Distribution Works Today?
Digital distribution is the process of getting your music to various streaming platforms and music

Just like traditional record stores, they receive music from digital distributors. Instead of just
sending boxes of vinyl every few weeks, digital music retailers now receive music from digital

Before, it took weeks or months for production to get started. Now, it’s as simple as clicking a
few buttons.

The Many Benefits of Digital Distribution

Why choose digital distribution?
The music industry is booming, and digital music will continue to grow. Here are the global
revenues of the industry in 2016:
● 50% from digital revenues
● 34% from physical format sales (CDs, vinyl, cassettes)
● 14% from performance rights (radio, shows, etc)
● 2% from Synchronization revenues (movies and ad syncs)

Make sure that your music is available wherever your fans are. This will help you reach more
people and avoid the expenses and hassle of physical distribution. Plus, many digital
distributors don’t have exclusivity deals. It means that you’re not giving up the rights to your

Ready to jump into distribution? Contact KES today.

We can help with:
Digital Distribution – KES will make your content available for purchase through major digital
retailers such as iTunes, Spotify, Apple Music, Tidal, Amazon, Deezer, and many additional
streaming retail outlets.

Physical Distribution – Vinyl Records, CD’s, and DVD’s.
Believe it or not, physical CDs, DVDs, and Vinyl are not dead. Physical product is an excellent
way to increase your revenue at your shows and made available at mom-and-pop stores in
markets where you are popular. Ask our knowledgeable rep to tell you more about the
advantages of physical products. KES maintains connections with brick-and-mortar retailers
throughout the US, Canada, and key foreign markets.

We want you to Contact KES Network with any and all questions about Music & Video
distribution, broadcast advertising, and print media.


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